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Post by account_disabled on Feb 14, 2024 9:51:26 GMT
The key to long-term client retention is providing excellent customer service and products or services from which they can continue to benefit. Your best micro-moments will come from learning more about your customer. Once you understand their pain points, you can personalize your marketing activities to meet them. For example, Starbucks is an excellent example of a company that handles retention micro-moments quite well. Their rewards program provides clients with a free coffee or treats on the customer’s birthday, which encourages customers to sign up in the first place. Repeated purchases with Starbucks allow the client to earn Algeria Email List points, which they can later redeem on future purchases. Advocacy critical part of the customer journey. It occurs after the client makes their purchase and they tell friends or family about their experience. If all goes well, they’ll likely praise your company. If it doesn’t, your organization won’t get high marks — and you may lose a few potential clients along the way. During the advocacy stage, using micro-moments to collect customer feedback is critical. Learn what they thought about your products and services, and thank them for their patronage. Send them a quick email or even a follow-up letter through the mail. Use Tailored Content to.
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